Branding & Identity
How people relate to your Brand and how you identify to the public has never been a more crucial point to focus on. The Brand exists within the hearts and minds of your clients and prospects. A strong brand is invaluable within this new marketplace.
A truly great brand is developed by research into the market as well as defining and building your brand. We will help develop this foundation for your marketing campaigns to stand upon.
Brand vs. Idenity
“A BRAND is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.” – Seth Godin
Your IDENTITY can be described by the visual components used to represent your company. These components (i.e. Signage, Stationary, Marketing Materials, and logo) when cohesively developed create your Identity.
Often done by celebrities to gain a new market or to become relevant again, re-branding is a solution companies also leverage when their brands and identities have become dated or when they want to pivot to a new competitive advantage.